ALWAYS FORWARD
As the world’s #1 shisha brand, we aspire for more by always moving forward. Our rich heritage, standards of prestige, and commitment to quality shape who we are. These qualities are so ingrained in our brand philosophy that they propel us onward. For us, heritage isn’t about the past but rather the stepping stone we use to elevate, stay relevant, and remain close to the hearts of our people. Prestige is the way we conduct ourselves – the way we speak and present ourselves in today’s world. And quality? It isn’t just something to expect – it is our promise.
OUR LEGACY
We began as a quality-driven shisha manufacturer in 1999. Today, we are present in over 100 countries, gaining the trust and loyalty of shisha lovers worldwide. While retaining our absolute commitment to product quality, we are also focused on finding new ways to delight our customers. Quality, consistency, and innovative, great-tasting shisha will continue to drive us forward.
CRAFTSMANSHIP AT ITS BEST
We don’t just strive to be ahead but to lead with craftsmanship and creativity in mind. Whether it’s through new, imaginative flavors or exciting, immersive experiences, we are constantly engaging with the very best to ensure that our consumers are always delighted, inspired, and connected to the essence of our brand.
THE PURSUIT OF EXCELLENCE
We are committed to continuously enhancing the shisha experience. That’s why we have focused our efforts on all things shisha – from sourcing the highest-quality ingredients to investing in the most innovative research and development for our products. We will stop at nothing to provide the best shisha experience. Quality is our top priority, which is why we carry out a rigorous safety screening process for all our ingredients.
Today, we are collaborating with the world’s leading shisha innovators, blenders, scientists, engineers, and a network of world-renowned laboratories to pave the way for a better shisha experience.
DISCOVER ooka: THE PINNACLE OF ELEVATED SHISHA EXPERIENCES
Experience shisha like never before with OOKA, the ultimate companion for those who crave convenience and sophistication. OOKA's cutting-edge technology, modern design, and unparalleled performance redefine the art of shisha enjoyment. In partnership with OOKA, we're taking your relaxation to new heights, offering an array of tantalizing flavors and a satisfaction that’s truly unmatched.
featured Products
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TWO APPLES
1kg, 250g, 50g
Delicate flavors of apples paired with tart anise undertones -
MINT
1kg, 250g, 50g
A signature flavor encompassing the finest of cooling agents
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GRAPE WITH MINT
1kg, 250g, 50g
A signature blend of grapes with a cool menthol finish
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GRAPE
1kg, 250g, 50g
The taste of mixed grapes with a delicate aroma
Explore our complete catalog of products
SHISHA STORIES
Watch and explore the culture and community behind shisha as told by masters from around the world.
SHISHA STORIES
Miranda Rodriguez - Illusion Hookah, New York, USA
“The people you meet, that’s what it’s about”
SHISHA STORIES
Christian Henna - La Mezza, New Jersey, USA
“Shisha is diversity. Shisha is togetherness.”
SHISHA STORIES
Shahid Dhillon - Attic Café & Lounge, Brooklyn, USA
“It’s like home away from home.”